The first step in responsible pet ownership

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It is important to do your research before taking on any animal as a pet.

But where do you find reliable information? Can you trust advice from a pet shop sales assistant – or anyone whose primary interest may be selling or promoting pets?

Many animals suffer and die because they are mis-sold to unsuspecting buyers who lack the knowledge or resources to adequately care for them. To help prevent this, EMODE scores animals according to how challenging they are to keep. So, do the EMODE check first – and time and money may not be the only things you save!